Communication Campaign
A communication campaign is a detailed plan from beginning to end for delivering any strategic message to a target audience as a way to drive a positive result. This is done by answering a few simple questions, such as who is the organization targeting, what message needs to be delivered, and finally, what manner of communication will be used to reach that target audience. When it comes to creating a communication campaign, this is the way to organize certain actions that are then going to lead to a fulfilling result. And the result is to raise an audience’s – low-skilled workers´ awareness of the need for lifelong learning and development.
A strategic communication plan helps to ensure that you define your campaign’s core message for your target audiences and maximize every opportunity to inform, inspire and motivate the workers through the media.
Within the framework of the BECOMING Project, a series of 18 neutral graphic materials have been created. Highlighting the importance of lifelong learning in a format that can be easily understood by low-skilled workers. You can download both, the complete set of all 18 infographics and a Graphic Materials Guide designed to help you use them below.
SMEs recommendation about investment on growth and training of the workers
Strategic recommendations for SMEs
Employers and management who invest in the growth and education of their employees can reap a variety of benefits. By providing opportunities for professional development and training, companies can help their employees acquire new skills and knowledge, which can in turn increase their job satisfaction, motivation, and productivity.
Additionally, companies that prioritize employee development can create a more engaged and loyal workforce, leading to increased retention rates and reduced recruitment costs.
MOTIVATIONAL VIDEOS
Motivate Low-Skilled Workers
Motivate SMEs to Invest Further in Their Employees
Demonstrate the Need of Lifelong Learning
